Top 7 SEO Agencies in San Francisco

Recognizing an SEO company to contract your SEO work can be problematic. There are many companies that assure the quick result in an extremely trivial fee. SEO is a small part of Digital Marketing. Doing Search Engine Optimization is a difficult skill and if you want to be successful you will require a company which will satisfy all your needs and that can back up their assurances. Rather than making eccentric and unmanageable statements, the companies mentioned below have proven themselves to deliver authentic results. These qualified SEO companies in San Francisco will help you to reach your content to more prospective clients in most effective way. So here the list of top & SEO agencies in San Francisco:

• Ipsum Total Marketing: This Company is perfect because its professionals maintain a viewpoint which involves identifying the business owner’s exclusive brand and then developing a tailored ecommerce plan around it. One of the primary strategies the Ipsum Total Marketing techies integrate into their strategic plan for clients is search engine optimization (SEO). They have been on web marketing for 12 years helping you compete on Internet and converting your visitors into your clients.

 

• Spokes Digital: Spokes Digital, a digital transformation company, launched its AI-based digital intelligence platform on June 21st at The Sequoia in San Francisco. The TrinityX™ platform helps clients define their digital maturity, maps them against industry benchmarks and builds a digital roadmap to success. They function as a strategic partner to their clients, helping them get ahead and stay there. As a trusted digital transformation partner they guide organizations to redefine and reinvent through digital transformation.

 

• Web Marketing 123: Web Marketing 123 is an advertising agency that focuses in the use of search engine optimization. They excel in several different business sectors such as e-commerce, retail, construction, and healthcare. In addition to SEO services they offer backlinking, PPC, analytics research and even social media marketing.

 

• SevenAtoms: SevenAtoms is a San Francisco digital marketing company that helps businesses market their products and services online to achieve noticeable, bottom-line results. They have a passion for digital marketing and like helping their clients develop their brand and create sustainable lead generation sources. Their proficiency includes inbound marketing, PPC campaign management, SEO, social media, and content marketing, and they are particularly skilled at integrating these channels so that they work together to drive maximum performance.

 

• Elite SEM: Elite SEM is a performance driven digital marketing agency. They expertise in spanning Conversion Rate Optimization (CRO), Performance Display Advertising, Paid Social, Shopping & Feed, and Mobile Strategy. Their teams develop and implement on strategic plans for clients that reach the right audience to generate sales and competent leads at a cost-effective rate.

 

• Ensight Marketing: Ensight Marketing is a right choice if you are looking for best search engine optimization agency. They work with clients to help them get better search rankings and to drive more relevant traffic to their sites. They focus on real estate, hospitality, non-profits and technology.

 

• Cairgn marketing: Cairgn marketing assists the clients to get more leads by placing SEO content that viewers want to see. The firm knows that being on top of the search engine lists is an important way for the business to succeed. Companies that the firm works re local businesses. Support is offered after SEO content is placed in the event that information needs to be changed in future.

 

6 Digital Marketing Tools for Startups to Grow Online

Building a startup is not just about building a product. You are also responsible for marketing and building a community. Most startups and small to medium enterprises are aware of the need for digital marketing to strengthen their online presence. Some believe the cost of digital marketing is so huge that it is not worth the investment. This is far from the truth. One common challenger for startup success is easy availability of tools and resources. This is where the Internet plays a major enabler for all startups, as it practically provides an unlimited number of resources and tools for every need a startup founder can think of. And since most startups are bootstrapped, their founders like things that are easy on the pocket and big on functionality. The good news is that you don’t have to spend a lot of marketing budget to grow your business. You can increase your online distinguishability and productivity by using these free marketing tools:

• SEO Site Checkup for SEO: This tool instantly analyses your SEO issues that is you can run unlimited analysis on their most powerful servers. It stores reports so that it becomes easy to view past progress and work. Also it does professional SEO monitoring and understands your competitor’s profile.

 

• TrinityX:TrinityX™ platform helps clients define their digital maturity, maps them against industry benchmarks and builds a digital roadmap to success. TrinityX™ uses 6 layers of digital analysis which are broken into 51 categories and 303 subcategories with a total of 2,324 classifiers for a holistic assessment. We designed this platform to help millions of business owners and digital leaders throughout the USA, to monetize their digital presence. This is the first of several new digital transformation platforms being developed by Spokes Digital. TrinityX™ creates a digital roadmap that gives clients the tools and data to plan & manage their digital strategy.

 

• Site Analyzer: Discover your real position on search engines, in different devices as well as in different countries. Compare your position to that of your competitors and track easily and automatically your SEO. Check broken links, indexation issues and duplicate content of a website. Discover your strengths and weaknesses and easily check if your website can be crawled by search engines.

 

• Woorank: Improves your on page and technical SEO, mobile friendliness and usability. Their Advanced SEO Auditwill instantly show you how to optimize your page to improve search ranking. Let’s you Crawl your site, front to back with Site Crawl to uncover the issues you might not have even known about. Uncovers duplicate content, indexing errors, and canonical mismatches and return tag errors.

 

• Search Metrics: Its enterprise SEO and content marketing platform provides competitive insight and market analysis no one can duplicate. Analysis that reveals opportunities supports decisions and connects your SEO tactics and strategy directly to revenue. Accelerates time to insight, boost efficiency and increase profit margins also to make smarter marketing decisions and allocate resources more effectively.

 

• Ahrefs: Helps you to see the exact keywords that your competitors are ranking for in organic search results and how much traffic this brings them. Researches what content in your niche tends to attract backlinks and social shares and piggyback from it and finds out where your competitors are getting their backlinks and reverse-engineer their link building.

 

These tools are focused mainly towards entrepreneurs, who are looking to create a footprint in the world of digital marketing and will help their business to grow on larger scale.

 

Marketing Automation

Marketing Automation is the technology that drives your business into a new era of relationship based marketing with measurable result. When a powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success. Marketing Automation refers to the software that exists with an aim of automating marketing actions. The marketing automation industry is growing rapidly. As more and more potential leads and customers expect more personalized communications over more and more communication channels, the only want to stay on top of your marketing campaign is with marketing automation. This isn’t new. In fact, almost 80 percent of top-performing companies have been using automation technology for over two years.

Marketing departments have to automate many tasks such as social media and website. The technology makes these tasks easier. It also helps in increasing operational efficiency and grows revenue faster. Automated workflows let you customize nurturing on a more granular basis. The workflows can send customized, relevant email for every lead or member that meets predefined criteria. It helps marketers to organize their lead generation, segmentation lead nurturing and scoring, customer retention and marketing ROI measurement. Technology becomes essential with the increasing number of marketing channels so there are some processes that are to be followed:

• Central Marketing Database: Data can be saved including detailed prospect and customer interactions so that marketers can segment and target the right message to each customer. It acts as system of record for all marketing information.

 

•  Marketing Engine: An environment for creation and automation of marketing processes across online and offline channels. 

 

• Analytics Engine: A way to test, measure and optimize marketing ROI and impact on revenue. This can help you to know where you can improve.

 

Value-based media buying and digital roadmap planning are creating great challenges and opportunities for all stakeholders across the digital business ecosystem. Clients in absence of the right digital knowledge, tools, and roadmap make a multitude of seemingly minor decisions every day that have a major impact on their digital business performance. To avoid this there is a need for Artificial Intelligence based digital transformation platform which will help the clients to define their digital maturity, will map them against industry benchmarks and builds a digital roadmap to success.

TrinityX is one such tool which is designed to help millions of business owners and digital leaders. This is the first of several new digital intelligence platforms being developed by Spokes Digital. TrinityX™ creates a digital roadmap that gives clients the tools and data to plan & manage their digital strategy. Their sophisticated platform analyzes data and helps inform our decisions so that they meet the changing expectations of customers, align to best practices, and ward off threats of competitors and disruptors. Also their digital automation platform can help clients streamline all marketing tasks all in one place by which they can plan out all marketing tasks into one central and integrated location to better tailor their marketing efforts to deliver the right message.

 

 

The chatbots revolution is on the rise

 

In today’s digital age, chatbots (automated computer programs) are on the tip of everyone’s tongue. Maximum number of companies is using chatbots for making their customer services fast and responsive. These artificial humans have the ability to dig through huge amounts of data to choose and pick out the best chunk for a customer, whether it is a technical solution or suggestion for a new product to choose. Chatbots are not limited by technology because the Artificial intelligence technology is incorporated into them.

Let’s see how chatbots are revolutionizing the whole world

Chatbots for insurance firm

Chatbots have come up with new service for insurance firms where they interact with their employees, customers, agents and help them to solve their problems with the help of Artificial Intelligence. Chatbots help insurance firms by reducing the redundant work involved in doing outbound calls, setting meetings, and increase the overall efficiency. Chatbots in insurance firms also help in tracking on board customers, clients, agents and addressing customer requests and many more. Chatbots automates all the repetitive tasks and thus simplifies the overall work.

Chatbots will replace apps

Chatbots when accompanied by Artificial Intelligence do wonders and much more than the mobile applications because it understands our taste and preferences. Soon many companies are integrating chatbots into their customer services. In coming years, many firms are going say goodbye to websites, apps.

Chatbots in healthcare

Woebots is the first chatbot which focuses on human brain. It asks you certain questions like – not to solve your most complex problems but to know, improve and change your mood and to attenuate symptoms of depression. It can tackle mental issues of humans too. In addition to this, it focuses on understanding a perfect relationship between human behavior and thoughts. We can say it is a great revolution in the field of medical science because there is less application available which helps us to know the human behavior. It may happen that doctor is not able to diagnose all the symptoms, so woebot helps to diagnose such symptoms with the help of artificial Intelligence.

Chatbots for customer care services

One couldn’t help but wonder how it could be that all problems are solved by just sending a single message or how we can get anything by just writing it down on chat window such as “I want ice-cream,” “I want to cancel the fight.” It so happens that we aggressively call on different company’s customer care service numbers and never gets a single response at their end. That is where chatbots come into existence as it may solve your onerous problem as quickly as possible and can make your company one of the best SEO company in SF.

 

Chatbots will help the organizations to achieve a next level in digital transformation by making the tasks easier and simpler to perform.

 

 

 

How Big Data is changing the face of Digital Advertising

We are entering a new world where data will be more important than software. Marketers today have a different kind of job they have to collect, analyze, and crunch data. Few years ago the main job of marketer was to make attractive ads, billboards but the digital age impelled the marketers to change and to use technology to dispense their messages. The digital age has brought with it heaps of data which has helped the marketer to market new strategies. Consumers therefore are ladle out with useful content through ads, social media. Therefore many Digital Marketing Companies in SF is using Big data.

Key reasons you should take into account while using big data to improve results of digital marketing campaign:-

Data Visualization Tools: With increase in competition, marketers are looking for ways to understand and interpret data speedily. Visualization tools are used to derive actionable cognizance. For business these may include inventory control, customer behavior and preferences. Decisions are made taking into consideration different data points and gathering of different minds can lead to quantum leap to significantly ameliorate business bottom lines.

 

Use of Historical data: Use of data driven approach will help the marketer to analyze the historical data so that they can take better decisions for future. As a marketer being data driven is the only way to remain pertinent in the digital marketing landscape.

Target Consumers: Online data can be considered as propellant that strengthens any successful digital marketing campaign. There are different forms of digital marketing such as search engine optimization, social media marketing, and content marketing this creates value for the consumer.

 Crowdsourcing: This is the process of gathering information from the public and data is collected by doings surveys. This is the best process where huge amount of data is handled as it is a big data source which will improve the result of your digital marketing campaign.

 Web Mining: It is a form of mining where useful information is extracted from large amount of data that is from web servers and documents and it allows the business to ingress both unstructured and structured data from page content, server logs, browser activities and other sources.

 

The real power of big data is the ability to forecast client’s needs and hence offering veracious value. You can actually seize the attention of customers by looking at your competitor’s product/service in real time by grasping eccentric data sources.This is a huge step in the field of Digital Transformation.

 

Innovation and research challenges in IoT

The concept of Internet of Things is internet connects all the physical objects, devices so as to initiate communication between them. The main aim of IoT is to inter-network these devices so that they can collect and exchange data. Today we see that there is huge amount of data that is generated and it is very difficult for a normal human being to analyze record and keep track of data. This data can be captured by computers and it will become very easy to capture, store, and retrieve the data. We will get to know which data to use, substitute, and mend via internet. This is exactly what IoT does for us it enables devices to identify and understand the situation without any human help.

 

Innovations in IoT

 

1. Health Care: There has been great advancement in field of medical science as healthcare, connected devices and IoT represents a very important opening area. It has come up with a device called IRhythm, a medical device and a service company used for cardiac monitoring .IRhythm is using Splunk software to analyze and report on patient use. This has helped the company to achieve high level of efficiency and monitor product performance.

 

2. Google’s new IoT core service: Google cloud has launched a new IoT management service called Google IoT Core it will help the companies to manage IoT devices and data generated by these devices. It is providing companies Google’s software services such as Google Cloud Dataflow,Google Big Query, and Google Cloud Machine Learning so as to remove the complexity associated with managing huge amount of data.

 

 

3. IoT Central by Microsoft : It is a new IoT service that provides companies with solution for starting up their IoT deployments without needing any internal expert in that field for deploying a cloud based IoT solution from scratch.

 

4. IoT in Smart Cities: It is a development project to enhance and improve the assets of city. It makes use of automatic traffic signal, smart lighting. The main aim is to increase the market visibility and to make cities more attractive and user friendly. They benefit citizens, businesses, Government, and Environment. It provides core infrastructure and improves quality of life for citizens of city and makes the environment sustainable and clean.

 

 

These services will help in building great IoT network and in turn will lead to digital transformation and will help many Digital Marketing Companies in SF more efficiently and effectively.

 

 

Challenges in IoT

 

1. 1. There are communication barriers among devices due to large number of standards and protocols.
2. Condition of deadlock is created due to huge network traffic and high volume of machine generated data.
3. Security and privacy challenges are: Confidentiality, Data encryption, Access Control, Authentication, and Authorization.
4. Connectivity is one important issue in IoT as it will refuse to obey the structure of communication models and the technologies.
5. Compatibility and Longevity issues such as lack of standardized protocols, operating systems, different firmware, unorganized cloud services.
6. Change in customers demand, new devices, and lack of understanding by consumers.