Marketing Automation is the technology that drives your business into a new era of relationship based marketing with measurable result. When a powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success. Marketing Automation refers to the software that exists with an aim of automating marketing actions. The marketing automation industry is growing rapidly. As more and more potential leads and customers expect more personalized communications over more and more communication channels, the only want to stay on top of your marketing campaign is with marketing automation. This isn’t new. In fact, almost 80 percent of top-performing companies have been using automation technology for over two years.
Marketing departments have to automate many tasks such as social media and website. The technology makes these tasks easier. It also helps in increasing operational efficiency and grows revenue faster. Automated workflows let you customize nurturing on a more granular basis. The workflows can send customized, relevant email for every lead or member that meets predefined criteria. It helps marketers to organize their lead generation, segmentation lead nurturing and scoring, customer retention and marketing ROI measurement. Technology becomes essential with the increasing number of marketing channels so there are some processes that are to be followed:
- Central Marketing Database: Data can be saved including detailed prospect and customer interactions so that marketers can segment and target the right message to each customer. It acts as system of record for all marketing information.
- Marketing Engine: An environment for creation and automation of marketing processes across online and offline channels.
- Analytics Engine: A way to test, measure and optimize marketing ROI and impact on revenue. This can help you to know where you can improve.
Value-based media buying and digital roadmap planning are creating great challenges and opportunities for all stakeholders across the digital business ecosystem. Clients in absence of the right digital knowledge, tools, and roadmap make a multitude of seemingly minor decisions every day that have a major impact on their digital business performance. To avoid this there is a need for Artificial Intelligence based digital transformation platform which will help the clients to define their digital maturity, will map them against industry benchmarks and builds a digital roadmap to success.
TrinityX is one such tool which is designed to help millions of business owners and digital leaders. This is the first of several new digital intelligence platforms being developed by Spokes Digital. TrinityX™ creates a digital roadmap that gives clients the tools and data to plan & manage their digital strategy. Their sophisticated platform analyzes data and helps inform our decisions so that they meet the changing expectations of customers, align to best practices, and ward off threats of competitors and disruptors. Also their digital automation platform can help clients streamline all marketing tasks all in one place by which they can plan out all marketing tasks into one central and integrated location to better tailor their marketing efforts to deliver the right message.